The great effects of the epidemic in recent years have slowed down the development of the tourism and service industries of our country. However, this is also one of the conditions for experiential travel business ideas to be formed. The tourism industry is gradually recovering, along with the needs of tourists are also tending to want to experience the culture and life of the places they come to. Therefore, the experiential travel business ideas have a great opportunity to thrive, and this is also the opportunity for those who intend to start a business with this type of service.
I. Why should apply cultural experience travel business ideas in Vietnam?
Surely everyone knows, in the eyes of international friends, Vietnam is one of the extremely famous countries when it comes to traditional culture for a long time, with rustic dishes along with countless delicious dishes scenic spots, long-standing traditional craft villages… so coming to Vietnam, tourists always want to experience as much as possible. This is a great opportunity for you to apply the ideas of starting a business in the tourism industry and especially in experience tourism. This is not only an opportunity for those who intend to start a business in the field of tourism, it is also an opportunity for our country to show more clearly in the eyes of citizens around the world.
II. The benefits of the cultural experience tourism business
1. For customers
This travel business idea will bring a lot of benefits to those who love to travel. They will not only have simple memories through photos, with this type of tourism, but tourists will also have memorable experiences during their trip. They will not only browse the tourist attractions, but they will also be able to share, hear stories, experience the food, etc. to be able to better understand the culture, traditions, and beauty of the locality that they have. arrive.
Tourists will enjoy a lot of privileges that normal tourism cannot. They will probably be able to make their favorite items by hand when they come to traditional craft villages in Vietnam. To be able to cook traditional dishes with their own hands, to see with their own eyes the old memorabilia left by our forefathers, or to listen to the most honest sharing from local people. All will accumulate, creating a “memorable” trip for each tourist, not only that they will also experience surprises that will certainly not be possible even with a plan. tight travel.
2. For business people and society
The first benefit for those who start up with experience travel business ideas is profit, right? In addition to bringing profits to business people, this type of tourism also brings a huge source of income for households in traditional craft villages, or any other jobs that you can create favorable conditions. so that people can do tourism-related.
There is also another benefit that this type of tourism will help promote Vietnamese culture and media around the world. The fact that both tourists and guides experience a particular job together will create a strong connection, thereby creating a very good relationship for both sides.
III. The process of implementing an experienced travel business ideas
1. Identify target customers
The experienced travel business ideas where customers will experience all the cultural features of the place they set foot in. They don’t just pass by and take some souvenir photos, they want to experience them, they want to be equipped with skills and knowledge in the locality they go to. So this type of tourism is usually for those who can afford a rather high fee. Some potential customers for this type of tourism such as customers from hotels, resorts, foreign tourists traveling to Vietnam, or even Vietnamese customers from other regions.
Try to create a data file about the information, preferences, and common requirements of these customers. You will have to analyze and select for yourself potential customers. That is the basis for you to make a plan to reach them most accurately.
2. Establishing a company from a travel business ideas
One of the next things you need to do is very important. Because this is the step to make the implementation of your travel business idea legal. You should set up your travel agency. Please apply for a business license and related documents. If your investment capital is still not much, you can find yourself a small office with a few employees and some equipment to operate. So you’ve got yourself a legitimate business base so you can comfortably deploy your experiential tourism business idea, right?
3. Looking for business partners
The next step you need to find yourself is partners to do business with you. The partners here are mainly households and localities with cultures and traditions about food production, decoration or craft villages, or any household in the place where tourists want to go. These are the partners who will assist you in customer tours.
In addition, you also need to find partners in other aspects such as visa agencies for foreigners, garages, ships, planes, accommodation providers, etc. are partners that help reduce costs and bring you a lot of profit.
4. Design the right tour
This is a pretty important job, you need to implement travel business ideas by designing tour packages. This is one of the tangible products that you will sell to your customers. And this is also one of the means for you to attract target customers. A properly designed tour at a reasonable price will help you gain a competitive edge over your competitors in the same field.
5. Make a Marketing Plan for your products and services
With the current technological development, in addition to marketing on traditional channels, you should make the most of the Internet. In addition to focusing on promoting social networks in Vietnam, you should promote your tourism business idea through several different social networking sites that your target customers often use (For example, your target customer is Chinese, then in addition to Facebook, you can advertise on Weibo platform for example). You also need to have a specialized website to sell tours to your customers. Try to create lots of creative content like blog posts, travel videos, or stories. These are factors for your product or service to become more and more popular.
IV. Conclude
These experiential travel business ideas are no longer new, but this idea is still an opportunity for those of you who have a passion for tourism, and want to develop and promote the image of tourism. images, lifestyle, and customs of the homeland Vietnam can be deployed. Prepare yourself with skills, knowledge, and a plan carefully before launching this type of business! Good luck with your startup projects!
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